Friday, April 21, 2006

The Four Steps to building Buzz with Advocates

If you want to build a strong advocacy base, there are four broad steps to consider. Failure to do well in any of these four areas will result in failure in your overall goal. Don't worry, it all comes down to good products and good customer service. Build something worthy of buzz - If you are selling something everyone else is, at least create a new, exciting package plan. Anything to make it worth talking about, before and after using it. Recruit Advocates - By recruit, I do not mean hire. I mean cultivate relationships, find people who like to talk about thing, especially thing in your line. Treat these people special and make them feel like an important part of the product development and evaluation. Treat the customers they bring in like gold - If someone takes the time to refer someone to you, you'd better not drop the ball. Recognize and Reward Advocacy - Recognize and reward people that are out talking about you, brining you referrals, being your free sales person.... Doesn't this just make sense. This all seems very obvious, but it is easy to get caught up in one area and forget about the others. Assess your efforts in all four areas.