Wednesday, April 19, 2006

Advocacy Systems

It is one thing to focus on creating word of mouth, it is entirely another thing to get to the point where you create sustainable word of mouth with proper systems in place. To get that initial jumpstart, just create more buzz, more word of mouth, more stories people like to repeat. But at some point, if you are successful, you will have to create a system for strengthening the word of mouth process. Consider building a system that:
  • Tracks word of mouth
  • Creating stronger advocates
  • Rewards referrals
  • Makes every employee a strong advocate
  • Creates a strong relationship among advocates
  • Encourages customer generated media that promotes you authentically.

There are more, but blogger has an outage in 2 minutes so I better post!