Friday, July 08, 2005

Seasonal Buzz Strategies

When writing some of the 260+ default buzzoodle challenges earlier this year, there was something we noticed. The season can really play a big factor (especially in the north) when formulating a Buzz Strategy. How many different buzz activities take place outside? How many are at events that are held more frequently or better attended in the winter months? How many more people do you meet on vacation or when you start attending school events with your kids again? Buzz can be done year round. When formulating a strategy it is important to keep the various opportunities in the different seasons in mind.