Wednesday, July 20, 2005

Buzzoodle Feedback

As many of you know, we created Buzzoodle to solve the problem of getting our employees to be better advocates for our company. Since it's release, we have learned a lot about word of mouth and buzz. I am finding that the feedback form works best if you record your own results in it, and not try to drive people to the form too actively. Plus your buzz seems more genuine then. I do use other people's buzzoodle feedback forms when I am acting as an advocate on their behalf. I let them know that I created a WOM Unit (Word of mouth instance) and they keep an eye out for results. More will follow.