Monday, July 11, 2005
Advocates for Buzz
People are immediately interested in getting all their employees building buzz for them. In many cases, what works best is to create the advocates for buzz first. These are people who get it. Who are already talking about where they work and what they do. They look forward to the challenge of creating more buzz and measuring it. Get these people trained and then put them in an organizational roll with a team to create buzz. Fellow employees that are excited about buzz and talking about the organization are going to be much more effective than an edict from the management staff. These employees can then build their buzz team. They can get the group together for lunch or after work get togethers to discuss buzz, and keep it light-hearted and fun. The most effective way to create word of mouth and buzz with your employees is to educate them on it, and have them enjoy doing it.