Monday, July 31, 2006
Sunday, July 30, 2006
"FYI. Carnies do not call their games or food operations...booths. They call games their joints and food operations are grabs. Check out the Carny Lingo at http://www.carnytown.com/ They occasionally do say, "we'll make the rent" or it's a blank or a bust. They would never say booth. A booth is in a restaurant or bar...where you sit. Just a little info from a real carny."
Here is the cool thing. I wrote my blog post about being a carny and within 24 hours I had carnies reading it. My post was quoted in other carny blogs and I never promoted it. It just shows how quickly you can reach different people. It also shows how quickly you can reach your target market if you know what your target market is.
Carnival Business Lessons Learned:
- Wear sunscreen even if you are under a canopy.
- Coming down a buck or two does make a difference.
- Many vendors at carnivals are highly educated people just trying to create buzz in the community.
- Be nice to the other vendors because they will buy things from you. (It is almost a BtoB setting. Or I should say Joint to Joint setting)
- Talk to the other vendors and get an idea of where the good shows are. They all agree this one we are at is not a busy/profitable one....but then why are they there?
Saturday, July 29, 2006
Friday, July 28, 2006
- I didn’t realize so many people still smoke.
- Teenagers love carnivals and buy silly things at them.
- People are very guarded at a carnival, even when a little kid tries to hand them a piece of paper.
- Vendors buy a lot of stuff from each other. The steak and shake booth was responsible for half of Alexandra’s sales yesterday.
- People do not notice stuff lower than 3 feet off the ground.
- The crowds have more tattoos than the carnies.
- Always have a back up plan. Many parents bulked at Alexandra’s items that are over $10. She gave them the option of buying 3 small plastic horses for $1 so that kids did not walk away with nothing. Some adults bought these from her just because they wanted to contribute to her success.
- It is possible to create a buzz in schools. Kids were coming up to Alexandra and saying they had studied her in their class, and that what she is doing is cool
So ends my carny diary for day 1. Absolutely something outside of my comfort zone, which means I am learning a lot. We will return to your regularly scheduled buzz marketing on Monday.
Thursday, July 27, 2006
Wednesday, July 26, 2006
Only today it hit me that people carry traits from work to home, home to work, and they just show up differently even though they have the same root. I know that I am going to get blamed for ruining people's day with this post, but here it goes....
The trait is: Taking responsibility instead of looking for people to blame.
You have heard this before, I know. But have you considered how it manifests at work and at home for the same person?
Keep reading. There is a marketing point I am getting to.
At home and in social settings, someone that takes responsibility will give people the benefit of the doubt. They will get burned occasionally, but they will chalk that up as a learning experience. Since they see themselves as the master of their domain, they will feel confident that they are improving and they are helping the people around them improve.
The opposite of this trait are those people that blame. The world is not easy for them and it is everyone else’s fault. Sometimes it very well could be someone else’s fault, but by not taking responsibility for their contribution to a situation, they are not learning or improving. These people start building arguments for why other people caused a situation or why they failed before it occurs.
Based only on my own unscientific observations over time, which has included many years as an entrepreneur and manager, I am going to make a troubling statement:
There are many times the numbers of people that blame than there are those that take responsibility, and people that blame are not employable.
Why are blamers not employable? It is probably obvious by now.
Blamers will never be happy. No amount of money, no cushy job and no relationship can ever make them happy. They are planning for the failures in their head all the time. At work, they will try to take less responsibility and they will be upset with any task that is outside of their narrow job description. Instead of thinking about how to be successful at a new task, they will start devising excuses for the failure that they are sure is coming.
Buzz Marketing with Winners
Buzz Marketing with employees is only going to be successful if you have a group of people that take responsibility and enjoy the challenge. They accept the responsibility of helping create a more successful business and they do not feel entitled to anything that they did not earn. People that take responsibility are winners even when they fail. They are not afraid to make a mistake and take responsibility when they do make one, and learn from it. They also enjoy life and celebrate success because they take responsibility for the good and the bad.
The good news is that once a blamer becomes aware of this, they can work at it and make the shift. I would suggest reading all kinds of empowering books and keeping aware that they are in charge of their life.
Two good friends of mine have books that, at their root, address this issue.
Career Intensity is excellent at taking responsibility for your career.
Make It Great is about not settling for good. Make your life great.
Tuesday, July 25, 2006
- People buy software that they understand and can easily use. Not because the software has 100’s of features.
- Better software that is easy to use and easy to achieve results with, will be sticky and generate buzz.
- If you continue to add features but not improve the base product, you will end up with a support nightmare at some point as you try to support many features that each have a few users and are mediocre.
- Just because one person wants it does not mean everyone wants it.
- Just because you can do it does not mean you should.
Feature Creep is a big Buzz Marketing issue, believe it or not. Buzz and Word of Mouth happens for products that are easy to use and have a surprisingly big benefit. If you are a technology entrepreneur focus on making a great product and choose your new features wisely, and you will be on your way to generating the sales you dream of.
Sunday, July 23, 2006
Saturday, July 22, 2006
The Employee as Advocate It is obvious that organizations benefit from employees creating buzz. How do the employees and other advocates benefit? The reality is that employees who create buzz for an organization benefit in many ways.
- The organization has more success which provides employee with more security.
- Employees that contribute more to organization’s success could expect more opportunities and rewards in the future.
- A work atmosphere that encourages buzz is frequently a more open and fun environment.
- Creating buzz gives employees an opportunity to learn about and use new technologies and improve communication skills.
- Employees who become active buzz creators become can become respected as industry experts over time and may get invited to speak and write.
- Employees who are good buzz creators will have other opportunities from within an organization and from outside as well.
- Good buzz creators tend to know more people and can accomplish more in life via their extensive network.
Remember it is a win/win situation. Sell yourself, sell your expertise and sell your employer.
Friday, July 21, 2006
- Establishes your credibility as an expert. Potential clients will be more inclined to work with you knowing you are a published author.
- With your credibility, you will be able to increase your fees.
- A published book raises your influence and prestige like no other marketing tool.
- Your book becomes a magnet to attracting clients.
- Having a book creates new opportunities, including speaking engagements.
- Of course, your name is listed on the back cover.
The short bio will be included at the end of your chapter to give you credit for your contribution and position you as an expert in your particular brand of marketing.
When you indicate an interest in becoming a contributing author, I will set up a phone call to discuss your ideas and direction of writing. When you let me know you have decided to participate, I will email you a contract for your review. Contributing authors will be completely confirmed only with receipt of deposit and signed agreement.
The spaces have been filling. If you want to contribute a chapter, Press the link below and fill in the required information and we will contact you within 24 hours of receiving your information. I recommend that you respond now, and let me know you want to do it.
This is an exciting opportunity for all of the contributing authors to have a product to sell. Joining give you the opportunity to reach audiences you might never reach on your own. If you know of any other marketing experts who might be interested in participating as a contributing author, please let me know their name and email address. I'll send them this letter, and tell them you recommended them.
If you have additional questions email me at email@example.com or just click on this link http://www.akris.net/marketing-anthology-registration.html and enter the required information.
Thursday, July 20, 2006
The Buzzoodle Buzz Marketing Book
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This book is a quick read with clear steps to building buzz for individuals and organizations.
Add your name to our waiting list if you are interested in developing a clear buzz marketing strategy that gets the people in your organization working together towards bigger success. You will be notified as soon as Buzzoodle Buzz Marketing is available for preorder.
Wednesday, July 19, 2006
Tuesday, July 18, 2006
- Ex Employees
- Co-workers from previous jobs
- Classmates from school
- Suppliers/vendors you do business with
- Other business owners in your community
- Business Reporters and bloggers
- Local government officials (While they cannot promote you, they like to talk about success stories)
OK, so you have a lot of potential advocates. Now what? Begin by setting some very long term goals for yourself and for your business. Some examples might be to double your referrals. One may be to find a new job or to find new employees. Now build a database of your advocates and start communicating with them periodically. Do not start your first communication as “I need…” Build the relationship back up and when they ask how you have been, that is the opportunity to say, “I am well, thanks. I would be much better if I could…” Don’t do it for the goals though. Do it because you want to. Do it because you want to help the people that also care about your success. This is the road to growing your army of advocates.
Monday, July 17, 2006
Friday, July 14, 2006
Thursday, July 13, 2006
Tuesday, July 11, 2006
- Talk less than half the time. A good listener will always stand out more than someone that dominates a conversation and does not give others a chance to express themselves
- Build a personal network even if you do not need it. You may not be in sales and you may not need to know lots of people, but start behaving like a network is essential to your job and success. A strong network will always pay dividends eventually.
- Don’t be afraid of Link Love. Link to other people’s websites, blogs and other online resources and they will often link back to you.
- Don’t hold back. Connect with people when you have the chance. Say hi and smile more. Don’t wait for someone else to break the ice.
- Give generously. No, don’t give away your money. Give people value by making introductions with people they will benefit knowing. Give people information they will like reading. Give value and knowledge without worrying about how you are going to make money that day.
Buzz depends on people talking to other people. It starts with you. Build good will and great relationships and creating buzz will be a much easier task.
Monday, July 10, 2006
Friday, July 07, 2006
Thursday, July 06, 2006
Wednesday, July 05, 2006
Whether you have a small group of people that care about your success or a world cup soccer stadium full of raving, fanatical fans, it is always good to reenergize your base whenever possible. How do you do this? Ideally, you have a way to contact people that are fans of yours. It may be an email list, it could be a newsletter and it could be doing presentations at regular networking or social groups. How do you reenergize them?
- New product release
- Big Success Story
- Discount offered for referrals only
For example, for the last week I have been doing marketing research on the mock up’s of our new book cover. People stay after meetings just to participate and one person today said “Make sure you let us help you promote it.” (As if I will say no….) Don’t assume people are keeping you top of mind. Having something new and interactive will help you energize that base and get people to actively think about you again.
Tuesday, July 04, 2006
Monday, July 03, 2006
What are the last 3 books you have read and when did you read them?
What is the most important thing you have learned outside of school?
Who are the 3 most influential people you know personally and how did you meet them?
What is the worst product or service you have experienced in the last year and why? What could have made the experience positive?
Why did you choose this career? Why do you stay in it?