The #1 reason that a Virtual Marketing Assistant fails is that small business owners just want them to do too many things - and have unrealistic expectations on the outcome.
A Virtual Marketing Assistant can help you execute your marketing plan. But your marketing plan better be better than - just go out and create buzz for me. If you do not have a clue of where you want to start, you need to hire an Internet & Buzz Marketing Agency to help you craft your strategy. Then you can hire Virtual Marketing Assistants to help you keep your strategy going month after month.
And I am not here to tell you that you have to have someone else do it. Anyone can do Internet Marketing themselves, but it takes a lot of time and willingness to continually learn, test and create great information.