Monday, June 20, 2005

Shirts - Promotional Items

Some people have trouble seeing the difference between buzz and sales. Certainly sales can be driven by buzz. I just heard a story this morning from Rob Felber that he was wearing one of his clients shirts at a party and a nine year old asked him if it was the painting company. (The logo just had the name.) He was shocked and said yes. Turns out this little girl went to school with the owners little girl and knew the company name and recognized it on the shirt. Did that generate a sale? No. But buzz is when I post something on a blog about oberlan paints because people are talking about it. Who knew that shirt and that little girl would make it in my blog? How many other people has rob told this story to?