Lead Generation Software Strategies

 

The strategy to put together a good online lead generation system is to not spend all day looking for one piece of software that does it all.

That is like looking for one software tool that does all your Internet Marketing.  Good luck with that. 

Although there are big packages that will help you tie together many Internet Marketing efforts, I have never seen something that truly does 100% of what a typical effort would need.

The best thing to do is to design a flow chart of what the lead generation strategy looks like for you.  Then buy or get lead generation software that can do the key parts of it for you.

My primary focus is Inbound Marketing as a lead generation strategy.

Inbound Marketing is when you develop online information that attract targeted audiences to you instead of you soliciting them.  Sounds perfect, right?  The disadvantage is that it takes time and effort to get it going.  No magical push button automation here - it is building long term value and strong ROI.

Over time this approach can really get great results and I have seen it in many industries.

So if you are looking for lead generation software, start by mapping out your lead generation strategy and identifying those pieces you need.  Here are some things you may need depending on your approach.

1. Lead Capture Software - This will be part of your CRM or Email Autoresponder

2. Blog Writing Software - which can help you write and link faster and easier and get better SEO results (this is the primary purpose of our software)

3. Keyword Research Tool - To help you identify target keywords and target markets.

4. Website Analytics - You can get free software to track analytics such as visitors and you can buy SERP tracking, where you rank for keywords in the seach engines, as well.  Our software includes SERP for you as it is what drives your results.

5. CMS - A system for managing your website.  I prefer the open source free software Wordpress.

All of this is what you use in Inbound Marketing.  The good thing is this is a very low cost lead generation strategy that gets stronger the longer you do it and much of the lead generation software is free.  Sure it will take a bit of time, but do it in your off hours and reap the rewards in the future.

Lead Generation Software Strategies

 

The strategy to put together a good online lead generation system is to not spend all day looking for one piece of software that does it all.

That is like looking for one software tool that does all your Internet Marketing.  Good luck with that. 

Although there are big packages that will help you tie together many Internet Marketing efforts, I have never seen something that truly does 100% of what a typical effort would need.

The best thing to do is to design a flow chart of what the lead generation strategy looks like for you.  Then buy or get lead generation software that can do the key parts of it for you.

My primary focus is Inbound Marketing as a lead generation strategy.

Inbound Marketing is when you develop online information that attract targeted audiences to you instead of you soliciting them.  Sounds perfect, right?  The disadvantage is that it takes time and effort to get it going.  No magical push button automation here - it is building long term value and strong ROI.

Over time this approach can really get great results and I have seen it in many industries.

So if you are looking for lead generation software, start by mapping out your lead generation strategy and identifying those pieces you need.  Here are some things you may need depending on your approach.

1. Lead Capture Software - This will be part of your CRM or Email Autoresponder

2. Blog Writing Software - which can help you write and link faster and easier and get better SEO results (this is the primary purpose of our software)

3. Keyword Research Tool - To help you identify target keywords and target markets.

4. Website Analytics - You can get free software to track analytics such as visitors and you can buy SERP tracking, where you rank for keywords in the seach engines, as well.  Our software includes SERP for you as it is what drives your results.

5. CMS - A system for managing your website.  I prefer the open source free software Wordpress.

All of this is what you use in Inbound Marketing.  The good thing is this is a very low cost lead generation strategy that gets stronger the longer you do it and much of the lead generation software is free.  Sure it will take a bit of time, but do it in your off hours and reap the rewards in the future.

Build a Lead Generation Business

 

There are big differences from building a lead generation business and just generating lead for your products or services you sell.  You have a business and your online lead generation is simply another source of new customers.  If you want to build a lead generation business it is a whole different story.

When you are building your lead generation business you are doing something that is more complex.  For example, while a CRM works well for a single business, it is not a good tool to capture and sell leads to multiple clients.  Instead of using an autoresponder or a CRM you are going to have to buy or build specialized lead capture software.

Then, not only do you have to capture leads, but you also need to sell your servcies to people that are willing to buy leads on a regular basis.

Also you are going to have to support the client\'s including refunds and problems.

Also, while our aaaablogging strategy for lead generation is effective for most of our clients, it would not necessarily produce sufficient leads to support the level of leads you would need to support many clients and many industries for your lead generation business.

We can be one important avenue to generate leads, but you are also going to have to master paid ads, advertising and other avenues of traffic to build a profitable lead generation business.

It can be done but remember that it is not fast and easy to build a lead generation business that will be profitable.

Is Your Call to Action Holding You Back?

 

I do not think that I am very popular when I tell someone that Internet Marketing never ends.  It does not end with site set up.  It does not end with blogging.  It does not end with link building.  It does not end with social media.

It only ends when you stop trying and say that is enough - and you will always still be leaving opportunity on the table.

There are simply too many options and as you master one, there is something else to do if you want to. 

A call to action is your attempt to generate leads from your website.  Your call to action may be a free report, request form for a demo or it may be a call to buy something on the web.

You have to make it clear what you want people to do.

Even when people do get all the other pieces in place and start generating good traffic, I often see that they are happy with their call to action and they do not keep testing different ones.

It is hard because to test it you either need to put a split test in place with custom software or you need to test one for a few weeks, track the data, and then test another one for a few weeks.

If you want to throw some money at it and figure out which is the best call to action faster, then use adwords to drive more traffic and test the thing quicker.  Online lead generation works, but you have to test your call to action to find what people react to best.