The point is this: Craft your business stories as if you are telling them to an eight year old. Sure, adults will usually pay attention better and remember more 15 minutes later, but a month from now I know I am not going to remember anything but the cool stuff that an eight year old would remember.
Want to know if your story is cool? Test it on some kids.
Wednesday, November 02, 2005
Get Eight Year Olds to Evaluate Your Story
I have an eight year old brilliant daughter. Tonight as I watched my wife quiz her on what she had just read, I realized that she remembers the fun parts of the stories. Sometimes she misses the point of the history lesson, but the cool parts are ingrained in her head.
If I spent twenty minutes telling her about insurance, she would not remember a thing. If I told her about how someone got hurt and an insurance company paid the family a million dollars and they were able to get the horse they always wanted, she would remember it very well. 
The point is this: Craft your business stories as if you are telling them to an eight year old. Sure, adults will usually pay attention better and remember more 15 minutes later, but a month from now I know I am not going to remember anything but the cool stuff that an eight year old would remember.
Want to know if your story is cool? Test it on some kids.
The point is this: Craft your business stories as if you are telling them to an eight year old. Sure, adults will usually pay attention better and remember more 15 minutes later, but a month from now I know I am not going to remember anything but the cool stuff that an eight year old would remember.
Want to know if your story is cool? Test it on some kids.
