Friday, September 30, 2005
Thursday, September 29, 2005
Wednesday, September 28, 2005
Tuesday, September 27, 2005
- What makes the company different and unique? (Hint: It does not have to be directly about your product or service)
- What makes working with us special? (Hint: Find examples of going above and beyond good customer service.)
- What kind of crazy things have people in your organization been involved with? (Hint: People like to work with real live human beings that have some personality.)
- How does your product or service make the buyer smarter, sexier and more attractive? (Hint: Yes, even selling accounting you have to answer this. It is the question your buyer is asking themselves, even if not consciously.)
- What would our current clients likely tell their friends and colleagues about us? (Hint: Find things they can comfortably say about your organization or product and ask them to tell their friends.)
Monday, September 26, 2005
Sunday, September 25, 2005
Friday, September 23, 2005
Thursday, September 22, 2005
I said the issue is dead, but just to keep you in the loop, here is what the Beacon wrote today about it.
I also know of several people who sent Seth very nice emails inviting him back or posted semi supportive articles. Seems there must have been more bad than nice, or Seth is as sensitive as Akron people. :)
Wednesday, September 21, 2005
Tuesday, September 20, 2005
Monday, September 19, 2005
Sunday, September 18, 2005
Saturday, September 17, 2005
Compare that to Tim Russo on the Brewed Fresh Daily blog not long ago:
"Anyone who decides to write off Akron because of my blog is the sort of person Akron wouldn't want anyway!" - Seth Godin in comments on an earlier post on this blog.
Really? Anyone working in marketing right now knows that the biggest movement in marketing is word of mouth. The way most marketers measure word of mouth is with software that scans blog posts and comments. And these kinds of comments do not go away in a week or two. This is part of the buzz we teach companies about. That said, I love Mr. Godin's books and blog. I just wish he would have worded things a bit differently.
anyway, ron….i seriously doubt that anything i or anyone else ever says on a blog is going to be a deciding factor in “costing people jobs”, or “leaving people without jobs”. if that’s how a business decides where it’s going to locate, by reading comments on a blog, then good luck staying in business.
The most bothersome thing I find about Seth's post is that right above it you will find him complaining about stereotypes in advertising. If he is going to judge an entire city by one day, we can certainly judge all people of a particular race by one bad experience with one person. It is the same broad, ignorant stereotype.
In fact, I have decided I do not like bald people based on his post. (Until I am bald)
Seth's posts have the same effect on an image as Alan Greenspan would have on the economy if he said the crash was imminent. I wish Seth would use his influence with as much care.
Thursday, September 15, 2005
Wednesday, September 14, 2005
Tuesday, September 13, 2005
In terms of generating buzz, I have to say that writing thoughtfularticles every few days for my Intuitive Life Business Blog --http://www.intuitive.com/blog/ -- has generated more buzz for me thanI ever imagined. From BusinessWeek to BBC Radio 1, all the local Colorado newspapers to national press, The Wall Street Journal to StartupNation, not a week goes by without some sort of media query dueto the buzz generated by my articles.
And today another one came in: a book author queried me for permission to quote an article I wrote quite a while ago about the economics ofthe oil industry and the double standard of profiteering across industries. A book that I'll be in, quoted as an expert, whereas even twelve months ago I wouldn't even have been on that author's radarscreen. Dave Taylor - Online Marketing and Communications for the 21st Century
If you have a compelling buzz story, email me and I will post it.
I am a big believer on Buzz Marketing and utilized it as much as possible during my reign as the Director of Fun (unofficial title) with the Brooklyn Cyclones. Minor League Baseball was the perfect place to create a buzz. Had a great experience bringing our mascot out to Good Morning America and getting interviewed by three of the hosts on early summer morning in 2003.
Monday, September 12, 2005
Friday, September 09, 2005
Thursday, September 08, 2005
Wednesday, September 07, 2005
Tuesday, September 06, 2005
Monday, September 05, 2005
Friday, September 02, 2005
Considering how hard it is to get customers, you would think everyone would work hard to keep them. If you do not want to have good buzz turn bad, have a growth plan.
It's a great business to be in, and the growth has been huge (I believe it was 80% increase in profit last year). Somehow they have a difficult time understanding that when they're selling more product, they're going to have more support calls, and will have to increase the support staff. So we've got 1/2 hour hold times and sometimes sites don't even get callbacks for 24 hours. We have more customers, but they're not happy with the support, so I'm sure we'll start losing them soon.
Thursday, September 01, 2005
- Get employees with a computer to post to a Blog or message board once a week, with the link going back to your website. Be clear on what they can and cannot say.
- Have your employees call one past client per week and check in with them. They can ask how they liked the product or service, find out how they are doing, and let them know you value their patronage.
- Have employees stop by in nearby businesses they have never been in before. They can introduce themselves and let the people they meet know they work by. They can invite those people to stop in some time if appropriate.
- Have employees write a letter or email to an author, reporter, or some other media professional and let the person know they appreciate their work. Offer to be a source of information if they ever need information on your industry.
- If your employees have email, have them "ping" at least one person per week. This is a quick "Just checking in" email to someone they know but do not know too well.
If you want to get more ideas like this and have a better way of tracking progress, sign up for Buzzoodle Buzz Marketing